#222: Licensing Expo 2024 Recap: Reasons to Mark Your Calendar for Next Year

Making It in The Toy Industry with The Toy Coach

Curious about how to make the most out of your trade show experience? In this episode, The Toy Coach shares her experience and reason for attending the Las Vegas Licensing Expo even though she didn’t have anything to license. By the end of this episode, you’ll know if you should attend the Las Vegas Licensing Expo next year, and how you can make the most of it. Learn how to save $$ on lodging, network with class, manage your time, and stay comfortable while walking 10,000 steps a day.

Stick around until the end of the episode for a rare opportunity to walk the next show side by side with The Toy Coach, to answer your questions and help you grow your network. Tune in, take notes, and elevate your trade show game!

Episode Cliff Notes:

• Why The Toy Coach attended the Las Vegas Licensing Expo and why you might consider going as well even if you’re a toy inventor or toy entrepreneur with nothing to license yet
• The major RED flags I saw at the licensing expo from other toy entrepreneurs
• The networking tip that integrates tech with tradition.
• Discover the rare opportunity to join The Toy Coach for a guided trade show experience at your next toy trade show.
• Hear the crucial etiquette advice for promoting your brand at marketing events.
• Learn why arriving a day or two before the Licensing Expo can significantly enhance your experience.
• The comfortable footwear that The Toy Coach recommends if you’re in the market for a new trade show shoe.
• A list of goals for you to aim for when attending your next show. Visit thetoycoach.com/222 to download the checklist.

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