#217: How To Make Your Toy Brand Climate Friendly with Helen Townsend

Making It in The Toy Industry with The Toy Coach

In the face of a looming climate crisis, can the toy industry lead the charge towards a sustainable future? Well today’s interview guest believes the toy industry has a responsibility to address the environmental impact of our industry. Helen Townsend, co-founder of the B Corp certified toy company Sustained Fun, dives into the critical role that toy companies can play in reducing emissions and increasing environmental education.
Even if your toy company isn’t an eco-first brand, this episode provides a step by step explanation on how you can start calculating and offsetting your carbon emissions. This isn't just about making toys that last; it's about crafting experiences that teach the next generation about sustainability through play. Tune in for a no-holds-barred discussion on using business as a force for good and discover actionable strategies that every toy brand can implement today.
Listen in to find out how Sustained Fun is building climate confidence in children, and how thoughtful toy design and how it can lead to a more sustainable world.

Episode Cliff Notes:

• Learn the basics of offsetting carbon emissions in the toy industry
• Discover how Sustained Fun’s sustainable toy products
• Hear about the inception of World Sustainable Toy Day
• Explore the impact of sustainable packaging design
• Learn about the 2030 calculator for measuring carbon footprint
• Discover the role of certifications in sustainable manufacturing
• Understand the significance of World Sustainable Toy Day

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