#197: How Get Your Products In Stores With A Pitch That Stands Out with Rick Derr

Making It in The Toy Industry with The Toy Coach

In Q4 some toy entrepreneurs are feeling FOMO, wishing that they made a bigger push to get into retail for this season. But don’t worry, your next big opportunity for sales is just around the corner. This week's episode is a treasure trove of insights for anyone struggling to get their toy or game products noticed by retailers. If you've been tirelessly pitching with little to no response, this episode is a turning point.
Discover the secrets of creating a standout pitch that captures the attention of toy store owners. This episode is especially timely as we explore the prime opportunity that lies in Q1 for pitching to specialty stores. Azhelle interviews Rick Derr, owner of Learning Express Lake Zurich, to dissect actual wholesale and retail email campaigns from toy companies and provide a laser-focused critique on improving pitches. Together, they delve into the critical elements of a successful pitch, from leveraging sales data to crafting a clear, compelling call to action.
This episode isn't just theory; it's loaded with practical, actionable advice. Learn how to reduce friction in the transaction process, the importance of prior sales data, and the art of building a strong, authentic voice. Whether you're a Toy Creators Academy member with full access to our comprehensive lessons or a toy entrepreneur looking for breakthrough strategies, this episode is an invaluable resource in your journey. However, if you ARE a Toy Creators Academy student, head over to courses.thethetoycoach.com and login to your student platform and click into Module 9 to access the full conversation and a 8 phase pitch plan.
🔍 Key Takeaways:

• A Great Time to Pitch is Around The Corner: Understand why Q1 is a golden window for pitching to specialty retailers.
• Crafting Effective Pitches: Learn from a toy store owner, Rick Derr about creating pitches with a strong call to action, ease of access, and focused messaging.
• Utilizing Sales Data: Discover how to use sales data effectively to make your pitch more compelling.
• Building Relationships: Uncover the importance of relationships in the toy industry and how to nurture them for business success.
  Email Marketing Insights: Gain valuable tips on segmenting your email list and creating impactful email marketing campaigns.
  

🔗 Resources:

For additional resources, links, and a visual experience of the interviews, visit thetoycoach.com/197 and join Toy Creators Academy to unlock the full interview and 8 phase step by step guide by visiting https://www.toycreatorsacademy.com.

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