#382 Cathy MacDonald: How to Talk to People in The Gym

LTB Podcast

Effective communication is vital for personal trainers, so we've invited returning guest Cathy MacDonald from The Art of Communication to join Stuart on today's episode. Together, they explore scenarios PTs encounter in the gym and share tangible actions to make your communication more effective. You'll discover how to discuss money without feeling awkward, steer people away from dangerous activities without making them defensive, and why you shouldn’t give Stuart an axe. Tune in to sharpen your communication skills and become a more effective personal trainer.

Timestamps

01:28 How to communicate with new gym members.

07:37 The Importance of learning about people

09:23 Core Emotional Concerns

13:49 How to communicate with a gym member who is at risk of injury.

21:06 The value of compliments

24:46 How to offer your services without being salesy

31:35 How to talk about your prices

33:57 How to respond if someone asks for a discount

38:57 How to communicate a price increase to your clients

Find Out More About Cathy:

• Website: https://www.artofcommunication.co.uk/about-aoc

Find Out More About LTB:

• Instagram: https://www.instagram.com/liftthebar/
• Website: https://liftthebar.com/
• Free Trial: https://liftthebar.com/free-trial