Will Tjernlund - Goat Consulting

Looking Backward

Will Tjernlund of Goat Consulting discusses how his company helps brands and manufacturers sell more effectively on Amazon. They assist with catalog organization, choosing the right business model, logistics, copywriting, marketing, and day-to-day case management. Many of their clients are new to B2C and are transitioning from selling to other businesses. Will explains the process of cleaning up existing Amazon listings and using Amazon's Brand Registry to override incorrect information.

He also shares his background, including working at Target, running a casino in high school, and his time at Tjernlund Products before starting Goat Consulting. Will Tjernlund shares his journey of starting the FBA Mastermind, selling it to Empire Flippers, and then starting Goat Consulting. He discusses the challenges and successes he experienced along the way, including transitioning to an agency model and determining pricing. Will also talks about the importance of creating a website and blog posts to attract clients and the future of Goat Consulting.

Takeaways

• Goat Consulting helps brands and manufacturers sell more effectively on Amazon by providing a range of services, including catalog organization, logistics, copywriting, marketing, and case management.
• Many clients are transitioning from selling to other businesses and are new to the B2C space.
• Cleaning up existing Amazon listings is an important part of the process, and Amazon's Brand Registry allows brands to override incorrect information.
• Will Tjernlund's background includes working at Target, running a casino in high school, and working at Tjernlund Products before starting Goat Consulting. Starting a successful online business can lead to unexpected opportunities, such as selling the business to a larger company.
• Transitioning from a solo entrepreneur to an agency model can provide stability and scalability.
• Creating a website and writing blog posts can be an effective way to attract clients and establish expertise in a specific industry.
• Determining pricing can be a challenge, but offering a flat monthly retainer can provide stability and predictable income.