BYU Losing to Texas Tech is Awesome? Kansas State, Cincinnati Miss March Madness, Houston is NBA

Locked On Big 12 | Daily College Football & Basketball Podcast

The addition of BYU and Houston to the Big 12 certainly bolstered the conference's competitiveness in basketball. Both schools have strong basketball programs with a history of success. Here are a few reasons why the Big 12 became even more competitive with their inclusion:

Strong Basketball Programs: Both BYU and Houston have historically successful basketball programs with strong coaching staff, talented players, and passionate fan bases. Their addition adds depth and quality to the conference's basketball lineup.

Increased Depth: Adding two strong programs increases the overall depth of the conference, providing more challenging competition for every team in the Big 12. This heightened competition forces teams to elevate their game, leading to a more competitive environment overall.

Geographical Fit: Both BYU and Houston are located in regions with a strong basketball culture. Houston, in particular, is in Texas, which is known for producing top basketball talent. This geographical fit enhances the competitiveness of the conference.

TV Market and Revenue: Houston is a major media market, and BYU has a strong nationwide following, especially within the West. The addition of these schools not only strengthens the conference competitively but also increases its appeal to television networks, potentially leading to more lucrative broadcasting deals and increased revenue for all member schools.

Recruitment Opportunities: Being part of a competitive conference can attract top-tier recruits who want to play against the best competition. The addition of BYU and Houston provides more opportunities for exposure and high-profile matchups, which can be enticing for recruits.

Overall, the addition of BYU and Houston to the Big 12 significantly enhances the conference's competitiveness in basketball, making it one of the premier basketball conferences in college sports.

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