Brand Identity

Like, Bite & Share

David Dubois is the head Chef/Overseer of the Franklin Restaurant Group, which includes The Franklin Cafe, Citizen Public House and Tasty Burger, a Boston based fresh Hamburger restaurant with 5 locations including a stand in Fenway Park. They’ve been named the best Burger by Zagat, Boston Magazine, DigBoston, The Daily Meal and more. David joins Like, Bite & Share to tell us why it’s important that your restaurant concept lead with humanity and operate from the kitchen-out.

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

SHOW NOTES

• It’s possible that the burger craze has plateaued a little bit, and so the bandwagon jumpers are starting to fall off a bit. Consistency and a respect for tradition and quality will show your love for the burger, and will help you stand the test of time in your community.
• Don’t be afraid to compete with the mega-chains, not just the restaurants that are starting to flourish now. A competitive price point with better quality will make you stand out.
• Sourcing quality ingredients isn’t cheap. It’s important to create strong, lasting relationships with your purveyors so that you can get great product at reasonable prices and pass that savings on to your customer.
• Always think from the kitchen-out. People might like your intangibles, but at the end of the day if the food isn’t good then you won’t be able to maintain business.
• When expanding beyond your original market, it’s important to be true to your original identity. If you’re a blue collar restaurant, find a blue collar neighborhood in your new market.

Learn more about David DuBois:

• Website
• Twitter
• Facebook
• Instagram