The Surprising Truth About Science Communication in the Digital Age

Life Science Success

In this episode of the Life Science Success Podcast, we dive deep into the world of health communication with Michelle Bridenbaker, COO of Unbiased Science at Vital Statistics Consulting. Michelle shares her journey from nursing to leadership in health communications, offering insights into the challenges of conveying accurate scientific information in today's media-saturated landscape. She discusses innovative strategies for pharmaceutical companies to effectively reach healthcare professionals and combat misinformation. Michelle also explores the role of digital transformation in health communication and provides a glimpse into the future of scientific engagement. With her unique perspective on balancing regulatory compliance and dynamic audience engagement, this episode offers valuable insights for anyone interested in the intersection of healthcare, communication, and technology.

00:00 Introduction to the Podcast 00:42 Message from the Sponsor 01:16 Guest Introduction: Michelle Burdenbacker 01:39 Michelle's Diverse Career Journey 06:55 Joining Unbiased Science 13:13 Mission and Impact of Unbiased Science 17:09 Challenges in Pharma Communication 21:42 Social Media Strategies for Pharma 25:42 Enhancing Healthcare Communication through Digital Transformation 28:54 Strategies to Combat Health Misinformation on Social Media 35:28 Empowering Healthcare Professionals with Up-to-Date Information 38:55 The Future of Health Communication and AI's Role 45:04 Personal Reflections and Inspirations 48:24 Conclusion and Where to Find More Information