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The power of placebos
Manage episode 424162821 series 5385
We often think of placebos in a medical context, as control measures for testing the effectiveness of drugs. But can placebos also influence how how things taste, or even how effective certain over-the-counter medicines are?
Professor Joel Pearson shares the ways in which placebos harness the power of our brain's own belief.
2654 epizódok
Manage episode 424162821 series 5385
We often think of placebos in a medical context, as control measures for testing the effectiveness of drugs. But can placebos also influence how how things taste, or even how effective certain over-the-counter medicines are?
Professor Joel Pearson shares the ways in which placebos harness the power of our brain's own belief.
2654 epizódok
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