11: The secrets of successful brands & disrupting the music industry - Beatriz Ayala Founder &CEO Musicasa, former Group Account Director BBDO Puerto Rico

Leading Female Insider

In this episode, I have a chat with Beatriz Ayala. She is an award-winning Advertising and Communications executive with over 10 years of experience. She was working for global and local agencies including as a Group Account Director for BBDO Puerto Rico. She worked with brands such as Cover Girl, Pantene, Medalla Light, Bacardi, Snickers, M&M’s, Pedigree, and Hyundai for the US Hispanic market, Central America, the Caribbean, and Puerto Rico.

Today she is leading her tech music startup called Musicasa pioneering the future of live entertainment. Musiscasa is a live music platform discovering and exposing undiscovered musicians and connecting them with music lovers through highly intimate concerts both online and offline. By focusing on community building, they are sparking joyful human connections through the power of live music and live interactions.

Tune into this episode to hear about her biggest learnings of her many years in advertising summed up in a few minutes, the reason why she left corporate and went on a year-long trip around the world and how all this led her to disrupt the music business. We also uncover the secret behind the success of big brands and how can she use her learnings as an entrepreneur and how to find and bring your purpose to life.

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