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A tartalmat a Diego Rios biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Diego Rios vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Land The Right Clients by Markeko
Mind megjelölése nem lejátszottként
Manage series 3273051
A tartalmat a Diego Rios biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Diego Rios vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
It's not just about getting new clients, but you need to land the right ones! Each week learn how the most successful digital marketers, business owners and agencies are able to achieve amazing results with their marketing campaigns. My name is Diego and I am on a mission to inspire 1 Million marketers make the best out of their digital careers. I've built one of the largest communities of digital marketers at Markeko and am currently a Product Marketer at MessageBird. Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
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33 epizódok
Mind megjelölése nem lejátszottként
Manage series 3273051
A tartalmat a Diego Rios biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Diego Rios vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
It's not just about getting new clients, but you need to land the right ones! Each week learn how the most successful digital marketers, business owners and agencies are able to achieve amazing results with their marketing campaigns. My name is Diego and I am on a mission to inspire 1 Million marketers make the best out of their digital careers. I've built one of the largest communities of digital marketers at Markeko and am currently a Product Marketer at MessageBird. Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support
…
continue reading
33 epizódok
Minden epizód
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Land The Right Clients by Markeko

This week we talked with Brooklin Nash about how to manage a team remotely. Brooklin is Head of Content at Sales Hacker. He aims to help his clients tell better stories. Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

During this episode, Sara shared some valuable insights about branding: 🔥 Branding is not about just sending a one off campaign. You can't expect to see the same results. 🔥 A rebranding project takes time. Be patient and split project into more digestible ones. 🔥 How to manage opiniones when it comes to branding. 🔥 The process from research, interviews, building a team for a successful rebranding. 🔥 Great story on how they came up with the logo for 1plusX About Sara Stella Lattanzio: Sara is 50% creative chaos. 50% Swiss-knife precision. 1000% go-getter. She is leading the marketing department at 1plusX and is highly experienced in Marketing strategy, Consumer behavior, Data-driven marketing and Finance (mainly stocks). Connect with Sara here: https://www.linkedin.com/in/saralattanzio/ Learn more about 1plusX here: https://www.linkedin.com/company/1plusx/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

During this episode, Hassan gave us some great insights: 🔥 SEO has always been an important channel to invest in; more now with all the privacy changes on paid channels 🔥 You have to understand your unit economics with when it comes to analysis how to invest in SEO. 🔥 Fix your technical SEO first, then start publishing content. 🔥 Be ok in losing potential clients who will just give you a headache 🔥 Always underpromise and overdeliver. Key to success when it comes to services or consulting. Will always keep your customers happy About Hassan: Hassan is an Entrepreneur with a demonstrated history of working in the marketing and advertising industry. He has strong business development professional skilled in Search Engine Optimization (SEO), Email Marketing, Marketing Strategy, and Google Ads. Specialized in eCommerce and International SEO. Founder of Bright Leads Media: https://brightleadsmedia.com/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

During the episode Crissy gave us some great insights: 🔥 The 3 qualities to look for when hiring a mkt ops person: data, interest in marketing and attention to detail (thinking forward) 🔥 There is a hiring crisis in marketing ops (there aren't enough people working in field). Good time to join. 🔥 4 ways to test candidates: Showing dashboards and letting them interpret data, giving case studies, testing with "tricky" questions and talking about funnel projections 🔥 Attribution is changing and new challenges lay ahead but focus on fundamentals: funnel growth and acceleration 🔥 Great resources to take advantage of and communities to join if thinking about marketing ops About Crissy: Crissy is the CEO and Co-Founder of CS2 Marketing as well as the Co-Founder and Board Member of Women in Revenue. With over a decade of experience in marketing ops, Crissy has led marketing ops teams at Marketo, Jive and Agari and is now CEO of CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency) where she has helped 50+ hyper growth B2B tech companies build a stand out marketing operations function. Outside of consulting clients, Crissy is the co-host of fwd:thinking , a B2B marketing podcast that interviews CMOs, VP, and MOps leaders on how marketing ops is changing the B2B game. You can contact her here: https://www.linkedin.com/in/crveteresaunders/ Women in Revenue: https://www.womeninrevenue.org/ CS2 Marketing: https://www.cs2marketing.com/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

During the episode Nadja gave us some great insights: 🔥 Define your ICP and start engaging with thought-leaders within your ICP. It's not about engaging with your ICP or buyer personas but people they are following already and engaging with. 🔥 Engage with comments on posts from those thought leaders and start conversations with your ICP from there. 🔥 Send meaningful and personalized messages to your ICP based on the comment you did on posts 🔥 Be consistent. It takes time but be consistent with your posts and engagement on #LinkedIn 🔥 Quality over quantity. Stop adding people like crazy to your LinkedIn and add "Quality" and "Meaningful" connections with your network 🔥 "The Comment and Send Post" > Provide value, offer an e-book or something useful to your network, get them to comment and connect with you to get it. Great way to get extra reach and extra connections. 🔥 Your goal is to get inbound connections over outbound ones. 🔥 Be youself. It's ok to ask for help and get a psychologist, therapists or someone to get through pressure You can contact Nadja here: https://www.linkedin.com/in/nadjakomnenic/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

During the episode JK gave us some great insights: 🔥 You can tap onto people's network easily on Twitter 🔥 Stop worrying about followers. What matters is engagement. 🔥 The 4 key mistakes people make when using Twitter 🔥 Pick a niche and specialize in it. It's easier to build a product around it 🔥 Smaller players can have a huge impact You can contact JK here: https://www.linkedin.com/in/jk-molina-97a8a6139/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

During the episode Andrei gave us great insights about: 🔥 Three common mistakes B2B companies make when targeting accounts 🔥 Focus on defining your ICP and pick ONE 🔥 By picking one niche, you are allowing your team to build processes that can be replicated 🔥 Target champions over decision makers first 🔥 Make sure to have a sales follow up program You can contact Andrei here: https://www.linkedin.com/in/azinkevich/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

During the episode Emily gave us some great insights: 🔥Focus on delegating delivery over mkt and sales 🔥Find out very quickly who you DONT want as a customer/client 🔥Working with on industry or type of business will allow you to build processes and foundations to grow your team 🔥Be open to get feedback from your team, bosses and everyone 🔥Protect your team from burnout. Be flexible and understand what drives them - it's not always about money 🔥Understand the numbers of your business. It will allow you to grow, invest and also be prepared for downside swings in your business You can contact Emily here: https://www.linkedin.com/in/emilyhirsh/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

Today's podcast is with Mickie Kennedy, expert in helping small businesses, authors and startups increase visibility. Founder of eReleases with +22 yrs of experience helping small and medium size businesses with press release services you can afford. Great insights on how to use PR to reach out to local news channels and leverage it for your product launches. You can contact Mickie here: https://www.linkedin.com/in/publicity/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

During the episode Maureen gave us great insights about: 🔥 Promotion in the retail work is not just about discounts 🔥 You have to really understand the internal economics of your eComm before you make the jump 🔥 Start small working with local stores to test your product in retail space 🔥 Going after retail is like opening a new channel that lets you scale fast 🔥 The 6 things you need to pitch local retailers to get your first order 🔥 Build a community around your brand You can contact Maureen here: https://www.linkedin.com/in/maureenmwangi/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

During the interview, Vuk gave us great insights about: 🔥Growth marketing is a mix of mkt and sales 🔥Community is key in building a brand 🔥Build a brand while you increase revenue (it's not just about creativity) 🔥Content is about being human and authentic 🔥Extreme Ownership = sell the why and empower people to make decisions 🔥Content creation is half the battle. Distribution is key 🔥Dont just say it... show it! You can contact Vuk here: https://www.linkedin.com/in/vukasinvukosavljevic/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

It was a really great talk on "How restaurants can generate their own delivery service" Some of the good insights we got: 🔥Try to own your channel and customers 🔥Go through your booking software and download your customer database 🔥Best tech stack: Shopify, Mailchimp and SMS 🔥Start with reach campaigns with super targeted audiences and good pictures 🔥Don't use remarketing. Food is an impulsive buy. 🔥Build boxes or bundles to increase your Average Order Value 🔥Minimum investment for a restaurant is $1K to become digital 🔥Use SMS for delivery tracking, order confirmation and menu updates You can contact Juan here: https://www.linkedin.com/in/mrjcabrera/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
During the interview, Joris gave us great insights about: 🔥 CRO > from conversion rate optimization to continuous revenue optimization 🔥You don't need more traffic... you need more revenue 🔥Revenue = Traffic x Conversion Rate x Average Order Value x Frequency 🔥A best practice might not work for you. Think of them as prototypical practice and test it out first 🔥 Low hanging fruit projects: product page + value proposition 🔥How to do research before digging into CRO You can contact Byron here: https://www.linkedin.com/in/jorisbryon/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

1 20 - How to prevent your Facebook and Business Manager from being hacked and keep it safe w/ Byron Cabrera 40:31
During the interview, Byron gave us great insights about: 💥Do not give them incorrect information because they could take away your accounts. 💥Tricking someone into giving you the information in exchange for something is fishing. 💥Authentication of your account is important to prevent someone else from taking over your accounts. 💥Hackers have the same technology or even better because they can set up fake accounts and campaigns in seconds. 💥Don't make fake profiles to manage Facebook, you'll lose access to everything you're doing. You can contact Byron here: https://www.linkedin.com/in/byroncabrera Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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Land The Right Clients by Markeko

1 19 - The MVP Philosophy to run your business and making data driven decisions w/ John Grimshaw 48:56
During the interview, John gave us great insights about: 💥Product splintering - think about how to get first buy in 💥Dont go after the Facebook vs Google Analytics war 💥Think about meaningful actions that you really want to measure 💥Let it go... think about how to leverage your team as your grow into a manager role 💥Do things once. Record them. And pay someone to write your processes. 💥MVP Inventory - You are limited by your vision. Think about 10 year mark, the Who/What/Why of your products You can contact John here: https://www.linkedin.com/in/johnwgrimshaw/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- Support this podcast: https://podcasters.spotify.com/pod/show/land-the-right-clients/support…
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