21: Making the F1 Fans’ Voice Heard

James Allen On F1

This week F1 held its spectacular season launch event at the O2 Arena in London in a ceremony that was all about entertaining the fans, particularly F1’s new fans.
Hot on its heels F1 is launching the latest Global Fan Survey, which is being conducted by Motorsport Network, Autosport’s parent company, in partnership with F1.
This is where F1 fans around the world have a chance to make their voices heard. There will be many useful learnings for F1, the teams, sponsors and promoters. The 2021 survey had 167,000 responses from 185 countries, with Nielsen certifying it as the largest sports survey ever conducted.
We have been conducting these surveys for many years. The 2017 survey came just after Liberty Media’s takeover of F1 and by 2021 we could clearly see the changes in attitudes and demographics among fans, who were younger and more female. So what will this new survey show?
Autosport Editor-in-Chief Rebecca Clancy and Chief Motorsport writer Ben Hunt join James in the studio and we hear from an influential voice from the US on F1’s new audiences, Toni Cowan-Brown.
If you'd like to participate in the 2025 F1 Global Fan Survey, you can do so by clicking this link: https://fansurvey2025-formula1.motorsportnetwork.com
Send your comments or questions to: @jamesallenonf1 on X/Twitter or [email protected].
Producer: Dre Harrison
A Motorsport Studios production for Autosport