119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

The conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle.

PD emphasises the importance of understanding the consumer’s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy’s, Kellogg’s, and Nestle, showcasing how a deep understanding of the consumer can lead to successful product launches and brand positioning.

PD highlights the importance of science and evidence-based marketing, particularly when dealing with condition-specific nutritional products. He emphasises how crucial it is to work with doctors and healthcare professionals to ensure the credibility and efficacy of nutritional products for target audiences.

PD believes that mothers are the key drivers in shaping the nutritional choices of children. He underlines the importance of a mother’s role in introducing diverse food flavours early, promoting healthy habits, and combatting the challenges of picky eating.

Finally PD shares his passion for mindfulness and mindful communication. He believes that mindful living can create a more harmonious and authentic existence, highlighting the importance of aligning our words with our actions.

Proshanjit Dey or PD is the Vice President of Marketing (Strategy & Innovation) at Aditya Birla Group, leading corporate strategy and innovation for home segment brands like Ultratech Cement and Hindalco. With over two decades of experience, he has expertise in marketing, sales, branding, digital transformation, and business development.

Proshanjit has successfully launched several products in the nutrition and nutraceuticals space, for companies like Dr Reddy's, Nestle & Kellogg driving growth in India and emerging markets. He co-founded the Global Society for Digital Transformation and is a Lean Six Sigma Black Belt, TEDx speaker, and a lifelong learner with multiple postgraduate diplomas in innovation and digital business.

Connect with him on Linkedin https://www.linkedin.com/in/proshanjit-dey-ab524926/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Index

00:00 Preview & Introduction to Proshanjit Dey

03:39 Marketing 4.0 - From Mass Media to Micro-Moment Marketing

09:17 Dr Reddy's Celevida Caselet -Marketing Diabetes Supplements

23:20 Kid's Nutrition - Dr Reddy's Launch of Celehealth & Gummys

33:35 Kellogg's Masterbrand & Breakfast Cereals Launch in Asia

40:42 Mother's Struggle with Child's Nutrition - How Can Flavoured Bridging Solve the Struggles of Child Nutrition?

43:48 Nestle's Baby Food Cerelac - Making the Category Relevant Again

51:01 Indian Food Plate -The Science Behind Indian Nutrition

52:49 What Does it Mean to Live Mindfully?

58:06 Rapid Fire - Personally Speaking with Proshanjit Dey

01:01:29 Connect with Proshanjit Dey

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