What does the Customer Want? Bridging the Gap in Expectations

Intentional Musicianship

Welcome to another episode of "Intentional Musicianship." In this episode, we delve into the fascinating world of audience dynamics and expectations through the lens of the Kano model. Let's explore how the Kano model's three categories—Dissatisfiers, Satisfiers, and Exciters—play a pivotal role in creating exceptional musical experiences:

1. Understanding Dissatisfiers:

• The Kano model classifies Dissatisfiers as basic expectations. These are the fundamental elements that, when lacking, lead to audience dissatisfaction. In the context of music performances, they include issues like wrong notes, poor tuning, and imbalanced sound. However, the significance of Dissatisfiers varies depending on your audience.

2. Recognizing Satisfiers:

• Satisfiers, or Norms, encompass elements that meet expected standards. These are essential for maintaining a satisfactory performance, such as providing a clean venue, clear directions, and accessible facilities. For different types of audiences, what constitutes a Satisfier may differ significantly.

3. Embracing Exciters:

• Exciters are the elements that surpass expectations, leaving a lasting impression on the audience. This category represents opportunities for musicians to elevate their performance and create a unique brand. Examples include innovative stage design, engaging storytelling, and multimedia integration.

Audience-Centric Planning:

• Tailoring your performance to your audience's specific Dissatisfiers, Satisfiers, and Exciters is essential. By understanding your audience's expectations, you can plan a more engaging and satisfying experience, whether you're performing for a school audience, competition judges, or a general public.

Modern Trends and Adaptation:

• As audience preferences evolve with modern trends, musicians are encouraged to adapt. Incorporating multimedia, integrating movement, and exploring various art forms can help performers align with contemporary expectations and stand out in a crowded entertainment landscape.

Balancing Performance Elements:

• Achieving a memorable performance involves balancing various elements, from stage presence and costume changes to storytelling. The episode provides examples of iconic performers who masterfully integrate these components to captivate their audiences.

Emotional Connection and Storytelling:

• The power of storytelling and emotional connection is highlighted through an example where music is paired with a heartfelt letter. This emotional resonance can transform a performance into a deeply moving experience for the audience.

Building a Unique Show:

• Crafting a unique and engaging show requires careful consideration of your context, audience, and goals. Understanding the "voice of the customer" is emphasized as a crucial step in creating an extraordinary musical experience.

Success Stories and Continuous Improvement:

• The episode shares success stories from musicians who have thrived by focusing on audience engagement and continuous improvement. These stories underscore the importance of honing your craft through practice, experimentation, and perseverance.

As you continue your musical journey, keep the Kano model in mind. By identifying Dissatisfiers, meeting Satisfiers, and embracing Exciters, you can tailor your performances to create exceptional experiences that resonate with your audience. Tune in to "Intentional Musicianship" for more valuable insights, and connect with our passionate musicians' community at intentionalmusicianship.com. Thank you for joining us on this episode!

The Haygoods

The Petersons

Shoji Tabuchi

Liberace

Dolly Parton

Elvis

Blue Man Group

Lindsey Stirling

Ten Thing

Girl's Just want to Have Fun - Cyndi Lauper

Produced by Red House Productions

Welcome to Intentional Musicianship!!!!

The "Intentional Musicianship" podcast, hosted by Jeff Price, is designed for musicians who aim to elevate their performance on multiple levels. This isn't your average "how to play better" show. We go beyond technique to focus on improving your stage presence, musical storytelling, audience communication, and breaking genre norms to form a deeper connection with your audience. Whether you're an amateur, a seasoned professional, or a music educator, our goal is to help you achieve a greater return on your performance investment. This could range from building a more committed fanbase to increasing merchandise sales. We utilize an adult learning model, so we assume you already have a foundation in performance and aim to refine and innovate on your existing skills. The ultimate goal? To create unforgettable experiences that not only entertain but engage your audience on a deeper level. The call to action is to foster community, encourage engagement, and provide actionable insights, all of which can be further explored at intentionalmusicianship.com.