Why trust drives great customer experience with Mark Slatin

Insights Unlocked

Episode web page: https://bit.ly/4eZNwDS

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What does it take to consistently deliver exceptional customer experiences? In this episode of Insights Unlocked, guest Mark Slatin—CX thought leader, educator, and host of The Delighted Customer podcast—shares how trust acts as the foundation for business transformation. Drawing on his Trusted Guide Framework, Mark explores how to operationalize customer experience, earn executive buy-in, and create lasting customer loyalty through empathy, listening, and collaboration.

You’ll learn:

• Why every customer has an experience—whether or not you design for it

• The dangers of the “hero trap” in leadership and how to overcome it

• How to build a culture of trust within your team and organization

• Ways to get executive buy-in using stakeholder-centric storytelling

• Why empathy is the game-changer in closing the customer experience gap

• The role of AI in enhancing—but not replacing—human-centric CX strategies

Resources & Links:

• Becoming a Trusted Guide™ (On Demand Course via CXPA) - https://www.pathlms.com/cxpa/courses/105144

• The Trusted Guide Roadmap™ (Live Master Class) - https://www.empoweredcx.com/

• The Delighted Customers Podcast - https://www.empoweredcx.com/podcast

• Mark Slatin on LinkedIn (https://www.linkedin.com/in/markslatin)

• Bobby Meixner on LinkedIn (https://www.linkedin.com/in/bmeixner/)

• Nathan on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)

• Learn more about Insights Unlocked: https://www.usertesting.com/podcast