Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni

Indie Game Movement - The podcast about the business and marketing of indie games.

A tartalmat a RenGen Media, Andrew Pappas, and Game Marketing Strategist biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a RenGen Media, Andrew Pappas, and Game Marketing Strategist vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

5M ago 1:11:48

MP3•Epizód kép

Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to be empowered and maixmize their game's full potential. Episode Shownotes Link:

178 epizódok

#Business #Marketing #Gamedevelopment #Gamemarketing #Indiegamemarketing #Video Games #Tech #RenGen Media #Andrew Pappas #Game Marketing Strategist #Lifestyle #Videogame