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Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll
Manage episode 421217578 series 3444054
A tartalmat a cody+acclaim@schneidermedia.co and Cody Schneider biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a cody+acclaim@schneidermedia.co and Cody Schneider vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Summary
In this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human.
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Chapters:
(05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.
(12:36) Conversations with industry experts through content creation can lead to higher trust and conversions.
(20:17) Having a strong narrative and being present across multiple platforms can positively impact conversion rates in paid media
(28:36) Content marketing is a powerful tool for creating demand and building trust, even though it may be harder to measure its impact
(37:34) Going back to marketing fundamentals and focusing on business outcomes can provide more valuable insights than obsessing over complete visibility in analytics.
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Host Links
https://investorupdate.beehiiv.com/subscribe
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://inthepitpodcast.com/
https://www.drafthorseai.com/
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Guest Links
https://www.digiseed.com/
https://www.linkedin.com/in/liamdunne05/
https://www.youtube.com/@ldunne
23 epizódok
Megosztás
