farcaster explained | building a company in decentralized social | content diversification to CYA | cody commits to direct mailing people to buy a house

In the Pit with Cody Schneider | Marketing | Growth | Startups

Alright, so in this episode I chatted with Graham McBain, who's deep into the world of Farcaster and decentralized social media.

We talked about how Farcaster is trying to make decentralized social happen... again. lol

Big diff is it is actually getting traction. The Dune graphs for this thing are insane tbh. Graham is building a company in this space and knows his stuff. He's convinced me (well, sort of) honestly.

We also talk stories from his real estate days, like sending out thousands of postcards to target zip codes, then door-knocking asking to buy the house. He basically lays out if you say "I'm not a realtor. This isn't going to be a rental property or some investment bet. Can I buy your house?" you'll get way below market price. So anyway, I'm doing this in 2025.

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(00:02:30) Farcaster aims to decouple the application from the protocol, allowing users to create their own social networks with built-in economics for spam control.

(00:10:17) Users can create content and distribute it across various clients like Flink and Abura, offering different user experiences while leveraging the same social graph.

(00:16:02) Brands can leverage Farcaster for marketing by reaching out to influencers and engaging with the community organically, potentially leading to innovative marketing strategies.

(00:25:42) Utilizing direct mail with personalized messages and follow-up visits can be an effective way to generate real estate leads and establish genuine connections with potential sellers.