Sir Peter Leitch: Meat, Mindset & The Mad Butcher Way

In the Driver's Seat with Greg Murphy

From Mince to Mindset: The Mad Butcher’s Recipe for Success

He’s the man who turned sausages into a symbol of Kiwi spirit - and laughter into a legacy. But behind Sir Peter Leitch’s iconic laugh and larger-than-life personality lies a story of grit, generosity, and heart.

From humble beginnings to building one of New Zealand’s most recognisable brands, the Mad Butcher opens up to Murph about the hustle, the hardship, and the lessons that shaped his journey.

And when Murph asks if he’d ever go vegetarian if it guaranteed the Warriors a championship, Sir Peter’s response is unexpectedly heartfelt - a moment that says everything about his loyalty, his passion, and his love for the game.

He also reveals his unique take on what distracts him most behind the wheel - a reminder that everyone’s distractions are different, and staying alert matters.

It’s a conversation full of honesty, humour, and that unmistakable laugh that’s been part of Kiwi life for decades.

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This ten-part series invites high-profile New Zealanders to take Murph for a spin in their own cars while opening up about the lives they’ve lived — and the roads they’ve taken. Then it’s back to the studio for a more unfiltered chat about defining moments, driving habits, and the lessons that stuck.

In the Driver’s Seat with Greg Murphy is about cars — sure — but more than that, it’s about people. Honest, funny, and surprisingly personal stories from familiar faces, told from behind the wheel.

New episodes drop every Wednesday until 12 November. Watch on YouTube or listen on Spotify, Apple Podcasts and more.

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