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đź The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux
Manage episode 431399749 series 3480664
A tartalmat a Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell biztosĂtja. Az összes podcast-tartalmat, beleĂ©rtve az epizĂłdokat, grafikĂĄkat Ă©s podcast-leĂrĂĄsokat, közvetlenĂŒl a Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell vagy a podcast platform partnere tölti fel Ă©s biztosĂtja. Ha Ășgy gondolja, hogy valaki az Ăn engedĂ©lye nĂ©lkĂŒl hasznĂĄlja fel a szerzĆi joggal vĂ©dett mƱvĂ©t, kövesse az itt leĂrt folyamatot https://hu.player.fm/legal.
In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode.
Chapters đ
[00:00:00] Intro
[00:02:04] Four-way podcast dynamics.
[00:06:40] Game soft launch strategies.
[00:09:42] Soft launch strategies.
[00:12:22] Soft launch countries for games.
[00:15:33] Soft launch strategies.
[00:20:40] Ratings in mobile app industry.
[00:22:54] Games activating users effectively.
[00:27:29] User age in gaming apps.
[00:30:31] Banking app user experience.
[00:35:18] Community building in gaming.
[00:37:40] Importance of community for growth.
[00:41:40] Monetizing high-spending app users.
[00:44:33] Web-to-app transition strategies.
[00:49:28] Driving web traffic benefits.
[00:52:05] Targeting younger audiences in gaming.
[00:55:23] Targeting older demographics in marketing.
[00:59:27] Diversifying pricing and revenue streams.
[01:03:36] Web-based Google Play for PC.
[01:04:50] The future of apps vs. browsers.
[01:08:34] Community engagement in marketing.
[01:14:47] Full-person podcast challenges.
đ Follow links đ
đ â â â â â â â â â â â â â â Marcus Burkeâ â â â â â â â â â â â â â â â on Linkedin
đ Stuart Devereux on Linkedin
đ â â â Jake Mayellâ â â on Linkedinâ â â â â â â â â â â â â â â â â â
đ â â â Yoann Pavyâ â â on Linkedin
đș Follow us on Youtube: â â â â â â â â â â â â â â â â â â https://www.youtube.com/@InGrowthWeTrustâ â â â â â â â â â â â â â â â â â
đ§ Our weekly newsletter: â â â â â â â â â â â â â â â â â â https://ingrowthwetrust.beehiiv.com/subscribeâ â â â â â â â â â â â â â â â â â
Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 âïž review, share it with your marketing friends too if you're feeling generous đ€
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See you next week!
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