EP 76 - Meet Amanda C Jones, Executive Director/ AVP, The Estée Lauder Companies Inc.

I Choose the Ladder

In this episode you meet Amanda C. Jones, an innovative, strategic brand leader with more than a decade of experience at global retail and consumer-packaged good powerhouses. She’s built a track-record of delivering successful multi-million-dollar marketing campaigns for personal care and beauty brands like Olay Skincare, Secret Deodorant, COVERGIRL and BECCA Cosmetics. While at COVERGIRL, she was responsible for improving the brand’s relevance with multi-ethnic women. She led large media partnerships for the brand with Fox’s Empire TV show and the BET awards, and partnered with celebrities like Zendaya, Janelle Monae and Issa Rae. While at BECCA Cosmetics, Amanda led the brand’s global repositioning strategy and re-defined the brand’s commitment to go beyond physical beauty to the mental health and emotional well-being of all people. Now, she’s leading Product Marketing across the Skincare, Makeup and Fragrance categories for Estee Lauder North America. Estee Lauder is the flagship brand of the Estee Lauder Companies, the leader in prestige beauty brands. Amanda holds a BS in Marketing Strategy from The University of Arkansas and an MBA in Marketing Strategy from The Kellogg School of Management at Northwestern University. She has been editorially featured in magazines like Women’s Wear Daily and Essence Magazine, and was a featured speaker at Harvard Business School’s African-American student conference in 2019. Some of the things that we discussed that stood out to me were: - The importance of being able to perform - Building relationships - The importance of sponsorship from the C-Suite - Ambition - Confronting your weaknesses