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Understanding Brand Identity Through Organizational Clarity
Manage episode 339426899 series 3329942
Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand identity and what you need to consider when taking the human-centered approach. They also discuss the need for organizational clarity, core values and culture, and their impact on brand identity.
For more information about JKAM Investments, visit jkaminvestments.com
21 epizódok
Manage episode 339426899 series 3329942
Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand identity and what you need to consider when taking the human-centered approach. They also discuss the need for organizational clarity, core values and culture, and their impact on brand identity.
For more information about JKAM Investments, visit jkaminvestments.com
21 epizódok
Minden epizód
×1 The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 1 23:56
1 The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 2 20:27
1 Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One. 29:15
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