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A tartalmat a Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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83: Becoming Product-Led

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A tartalmat a Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcomes Tatyana Mamut (Reforge) as they discuss being in a product-led organization. Becoming a product-led is crucial for PMs because it puts the customer experience at the forefront of decision-making. By focusing on building products that users love and find value in, product-led organizations can drive growth, increase customer loyalty, and gain a competitive advantage in the market. This approach requires a deep understanding of customer needs, constant experimentation, and a willingness to prioritize the long-term success of the product over short-term gains. By adopting a product-led mindset, product managers can build products that not only meet customer needs but also drive business success.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

  • 00:00 Intro
  • 04:38 What is a product-led organization?
  • 06:28 From customer-centric to being product-led
  • 09:12 The difference between the needs of the business and the needs of the customer
  • 10:36 Should everyone in the organization have a product-led mindset?
  • 14:27 The Hooked Framework
  • 18:49 What role should people play in building a product-led mindset?
  • 22:06 Balancing customer needs and revenue
  • 26:48 The biggest challenge for a PM in a product-led organization
  • 35:27 Can a lean product development process fit within a product-led organization?
  • 38:25 Minimum viable product vs. Minimum lovable product
  • 40:18 The best way to start a product-led team
  • 43:57 Build something that somebody will be willing to pay for
  • 45:38 Metrics that matter in a product-led organization
  • 47:48 Other resources to learn more about product-led organizations
  • 49:32 Final thoughts
  continue reading

131 epizódok

Artwork
iconMegosztás
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 29, 2024 15:48 (17d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 362342115 series 2930898
A tartalmat a Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcomes Tatyana Mamut (Reforge) as they discuss being in a product-led organization. Becoming a product-led is crucial for PMs because it puts the customer experience at the forefront of decision-making. By focusing on building products that users love and find value in, product-led organizations can drive growth, increase customer loyalty, and gain a competitive advantage in the market. This approach requires a deep understanding of customer needs, constant experimentation, and a willingness to prioritize the long-term success of the product over short-term gains. By adopting a product-led mindset, product managers can build products that not only meet customer needs but also drive business success.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

  • 00:00 Intro
  • 04:38 What is a product-led organization?
  • 06:28 From customer-centric to being product-led
  • 09:12 The difference between the needs of the business and the needs of the customer
  • 10:36 Should everyone in the organization have a product-led mindset?
  • 14:27 The Hooked Framework
  • 18:49 What role should people play in building a product-led mindset?
  • 22:06 Balancing customer needs and revenue
  • 26:48 The biggest challenge for a PM in a product-led organization
  • 35:27 Can a lean product development process fit within a product-led organization?
  • 38:25 Minimum viable product vs. Minimum lovable product
  • 40:18 The best way to start a product-led team
  • 43:57 Build something that somebody will be willing to pay for
  • 45:38 Metrics that matter in a product-led organization
  • 47:48 Other resources to learn more about product-led organizations
  • 49:32 Final thoughts
  continue reading

131 epizódok

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