Lessons from Building and Selling Multiple 8-Figure Agencies: Scaling, Rev-Share & M&A Strategies

How to Scale an Agency 🚀

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In this episode, Jordan Ross sits down with Matthew Larsen, a marketing strategist and funnel builder behind 1000X Leads, to talk shop on scaling agencies, creating info-product empires, and the challenges of growing through operations and M&A.

The conversation spans from engaged life in New York City to building paper-lead businesses, repurposing SOPs into scalable products, and the differences between B2B and B2C roll-up strategies. Matthew shares his experience running rev-share deals with high-performing agencies, his philosophy on LTV-driven industries, and why most agencies struggle to make it past $1M in revenue.

If you’re interested in funnels, agency growth, or the reality of acquisitions, this candid conversation offers insider lessons you won’t find in a playbook.

⏱️ Chapters

– Engaged life updates & life in New York vs. Miami

– Funnel building genius: Matthew’s info-product & ad background

– Scalable templates vs. coaching/consulting models

– Which industries actually have sustainable LTV

– Why most marketing agencies struggle long-term

– Niche specificity: e-commerce vs. real-world businesses

– Rev-share deals: Matthew’s strict criteria & success stories

– Structuring growth fees and scaling revenue share

– Paper-lead agencies: simplicity, automation, and scale

– Roll-ups, M&A, and the “dream team” strategy

– B2B vs. B2C roll-ups: challenges and opportunities

– Billion-dollar exit vision & assembling top operators

– Closing thoughts and next steps

To learn more, go to 8figureagency.co