The Founder of PRAI Beauty

House of JerMar

Cathy Kongas, the visionary founder of PRAI Beauty, shares her remarkable journey from law school to creating a beauty brand that revolutionizes neck care. Discover how an internship at Revlon turned into an 11-year career that set Cathy on a path to transform the beauty industry. Learn about her motivations for starting PRAI Beauty, a brand known for its dedication to cruelty-free and paraben-free products that cater to often-neglected areas like the neck. Her story is not just about business success but also a testament to the power of risk-taking and passion for social causes.
Join us as we uncover the entrepreneurial spirit that fueled PRAI Beauty's rise in a competitive market. Cathy shares how she cleverly leveraged television shopping channels like QVC to grow her brand without massive investments, using storytelling to engage consumers. The brand's unique identity, inspired by a Thai ingredient reserved for royalty, sets it apart in the beauty world. Cathy’s dedication to creating a skincare brand that addresses the needs of women over 40, especially during menopause, showcases her commitment to innovation and inclusivity. Her experiences offer valuable insights for aspiring entrepreneurs, highlighting the importance of learning from failures and maintaining strong values.
Beyond beauty, Cathy's heart for animal welfare is equally inspiring. Cathy is on the board of The Human Society of the United States. She also has her own non-profit foundation dedicated to rescuing animals and addressing challenges such as overpopulation and euthanasia in shelters. Listen to the heartwarming initiatives she spearheads, including the impactful "Free the Shelters" program. Cathy's passions offer inspiration and a roadmap for making a meaningful impact in multiple spheres.
PRAI Beauty:
www.praibeauty.com
Instagram: @Praibeauty
Cathy's Non-Profit for Animals:
cathykangasfoundation.org/
Instagram: @cathykangasfoundation
More About Cathy:
Cathy Kangas is the founder and owner of PRAI Beauty, a cruelty-free skincare company dedicated to empowering women as they age and supporting animals with every sale. A former Revlon executive, Cathy moved from England to the U.S. in 1983, initially pursuing a legal career before discovering her passion for sales and marketing.
She founded PRAI over 25 years ago in New Canaan, CT, motivated by a desire to create a skincare line focused on the unique needs of mature women. As an avid animal activist and rescue dog lover, Cathy created the Cathy Kangas Foundation, which is dedicated to advocating for animal welfare and supporting rescue and protection initiatives worldwide. Her namesake foundation takes a hands-on approach to helping animals in need whether that means sponsoring adoption fees for local shelter animals, covering vet bills for pets in need or matching rescues with foster homes to bridge the gap between shelters and fur-ever homes.

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Fejezetek

1. Kathy Kongas on Neck Care (00:00:00)

2. Building a Skincare Brand Success (00:07:47)

3. The Beauty Brand With a Heart (00:14:44)

4. Rescuing Dogs (00:25:06)

5. Rescuing Senior Dogs and Fostering (00:32:08)