HCH032: Doron Meyassed: Unlocking luxury with Plum Guide

Holiday Cottage Handbook

We are learning from the luxury vacation rentals industry during this episode featuring Doron Meyassed, Founder and CEO of Plum Guide.

Learn why Plum Guide is home to one of the most meticulous vetting processes in the industry – which leads to 97% of properties being rejected by the platform.

Doron outlines why Plum Guide is brutally honest about every rental and what every host and property manager can learn from the luxury sector. He also talks about 2024 trends, including the fact guests are much more price conscious this year.

Doron’s favourite brand shout-outs went to Air Peace of Mind and Le Collectionist, while two former Plum Guide employees, Laura Iglesias and Jess Scott, earned his individual mentions.

4:53 The vision and development of Plum Guide

7:20 Scaling the platform after 99% of enquiries were ‘frustrated searches’

8:14 The vetting process, brutally honest descriptions, and quickly removing underperforming rentals

11:50 How Plum Guide will be utilising AI to vet properties

16:05 Managing guest expectations with honest listings

19:25 The importance of honest and actionable reviews

20:39 The constant tension of accepting only a small number of properties

22:29 Knowing your customer is everything

24:13 The future for Plum Guide

25:23 What hosts can learn from Plum Guide

28:28 Short-term rental trends in 2024

30:31 Favourite brands in the STR space: Air Peace of Mind and Le Collectionist

31:09 Laura Iglesias and Jess Scott

31:40 Number one learning: think long term

Links:

James Varley: https://shorturl.at/rstAB

Holiday Cottage Handbook website: https://shorturl.at/xLMRY

Free newsletter: https://shorturl.at/xLMRY

Free e-book: https://shorturl.at/imtW6

Survey: https://shorturl.at/axOV6

Doron Meyassed: https://shorturl.at/aDQ56

Plum Guide: https://rb.gy/dorwv9

Petition to reverse government plans to abolish the furnished holiday lettings tax regime: https://rb.gy/u0n35j

Download your free e-ticket for Holiday Cottage Handbook LIVE: https://rb.gy/y61j8q

Sponsor links:

HCH Financial Services: https://www.hchfs.com/ Call: 0333 1234 536 Email: [e-mail]

Hosthub: https://tinyurl.com/4sr5pecz

Touch Stay: https://rb.gy/gumxlu

Sustonica: https://rb.gy/buf9p5

RentalWise: https://tinyurl.com/yx4avcz3

Mentions:

Air Peace of Mind: https://tinyurl.com/mr2ky5n6

Le Collectionist: https://tinyurl.com/mr3wpsbz

Laura Iglesias: https://tinyurl.com/n48zevs5

Jess Scott: https://tinyurl.com/3ump4z5d

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