Revenue Cycle Optimized: From Prior Authorization Chaos to Clear AI Orchestration

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From Prior Authorization Chaos to Clear AI Orchestration Prior authorization isn’t just broken — it’s unsynchronized. On this episode, Evan Martin, VP of Revenue Cycle Management at ZoomCare Inc as well as Host and Producer of The Wilshire’s IT RevCast, shares what happens when real-time care delivery meets a fragmented, rule-heavy prior auth system that can’t keep up. With just one authorization specialist covering 50 clinics, Evan paints a clear picture: today’s healthcare moves fast, but prior auth is still stumbling through a maze of plan-specific rules, outdated workflows, and underperforming automation tools. We explore how even routine imaging, meds, and mental health services become tangled in conflicting payer policies and benefit silos. Evan breaks down the bottlenecks, the firefighting, and the policy blind spots — plus why simply layering automation on top won’t fix it. The real opportunity? An orchestrated model powered by agentic AI triages, retrieves, and routes the right information to the right place — so human teams can actually focus on patient care. This isn’t theory. It’s the lived complexity of treating patients while waiting for permission — and what the future could look like if we finally got the process in tune. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen