Season, ex-Plated, Josh Hix: early stage startups and hypothesis testing

Health Tech Matters: Talks About Healthcare Products and Design

In this episode, we are discussing nutrition trends, hypothesis testing, and primary market research.

Our guest: Josh Hix, CEO at Season, ex-founder of a meal delivery startup Plated. Plated was acquired by a grocery store chain Albertsons Companies for $300 million.

Website: https://helloseason.com/

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How to find me? Maria Borysova, healthcare product designer: https://www.linkedin.com/in/maria-borysova/

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Quotes:

On nutrition nowadays

"It's inevitable that we get to a state where nutrition is integrated into healthcare because it's just such a foundational part of treatment, especially of chronic illness, which seems to be pretty universally accepted as the most expensive part of the system. You have this intervention that not only works from a clinical standpoint and from a cost standpoint but also makes the patient feel better. Unlike some other kinds of interventions, there's a quality of life improvement."

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On starting a new company after selling Plated

"I don't think most people are actually very happy doing nothing. Just sitting on the beach literally, or metaphorically is not a particularly appealing option. I didn't want to go be a full-time investor, obviously, lots of entrepreneurs do or so. And I liked building products and companies. It feels like the best way to use my time. Both selfishly from a personal fulfillment and enjoyment standpoint and also hopefully from a positive impact on other people standpoint."

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On a personal message

"All of us, myself included to a very real degree live in our own echo chambers. It makes it hard to listen to each other."

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On timing and market

"The old cliche of being early is the same as being wrong. Like forget about being unpleasant and not fun, it's not effective to work on something where the market's not there yet. Whether it's the technology or the regulatory environment or consumer adoption, or some combination of all three of them, you've got to have the right market conditions. Otherwise, you're just pushing on a rope. It's not going to go anywhere and that's not effective for anybody. It's not a good use of time or capital or anything else."