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The Intersection of Marketing, Investment, and Entrepreneurship with Mike Duda EP 106
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In this episode host Nancy Sheed sits down with Mike Duda, co-founder and managing partner of Bullish, an early-stage consumer investment firm and marketing agency. He's also been a judge at HAYVN Hatch, the signature female founder pitch event. Mike's background spans nearly two decades in marketing and advertising, and he has leveraged this experience to create a unique approach to consumer investments.
Mike’s journey from marketing into investing is what makes Bullish stand out in the venture capital landscape. Rather than seeing marketing and finance as separate worlds, Mike recognized the power of aligning them to build stronger, faster-growing businesses. Bullish has backed household names such as Peloton, Warby Parker, and Harry’s, and is currently excited about the potential of Bubble Beauty. Mike explains that blending marketing insight with financial discipline offers a unique advantage, particularly when working with early-stage startups.
A recurring theme in Mike’s approach is the importance of people. He believes in investing in talented entrepreneurs who can lead their companies with passion and conviction.
This is where the Bullish approach differs from traditional venture capital, which often focuses primarily on financial outcomes. Mike stresses that understanding human behavior and consumer motivations is key to building successful brands, a philosophy that is ingrained in the Bullish investment strategy.
The conversation also touches on the challenges faced by women entrepreneurs. Despite progress, women still face obstacles in raising capital and navigating the business world. However, Mike remains optimistic, noting that women's strengths—such as pragmatism and resilience—are vital assets in entrepreneurship.
Mike's firm, Bullish, actively invests in women-led companies, with 43% of its portfolio founded by women. He emphasizes that finding exceptional entrepreneurs is not about gender but about identifying talent and potential, regardless of location or background.
Mike’s insight into the intersection of marketing, investment, and human connection offers a refreshing take on entrepreneurship. By combining his marketing expertise with early-stage consumer investment, he has created a model that is as focused on building strong, relatable brands as it is on financial success.
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