From Saks to Startups: Marketing That Sells with Ernest Moore🎯🛍️ | Emily Blumenthal & Ernest Moore

Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons

Step into the world of fashion marketing with Ernest Moore, of Moore Marketing & PR, a seasoned pro who’s worked with top PR agencies and retail giants like Macy’s and Saks. In this must-hear episode, Ernest unpacks the biggest marketing mistakes emerging designers make—and how to get real results without wasting time or money. 💸✨

With honest advice and real-world stories, Ernest challenges designers to think smart, embrace feedback, and build relationships that actually move the needle. If you’re serious about growing your brand, don’t miss this one. 🎧

💡 Key Takeaways: 🔹 Marketing vs. PR: Paid visibility vs. earned attention—know the difference.
🔹 The Gifting Trap: Why careless gifting kills budgets—and what to do instead.
🔹 Perfectionism Paralysis: Launch, learn, and improve—don’t wait for “perfect.”

🎧 Listen now! #HandbagDesigner101 #FashionMarketing #EmergingDesigners #BrandBuilding #StartupTips #PRvsMarketing

Our Guest: Ernest Moore brings insider expertise from major retailers and PR agencies, helping designers market smarter and avoid the costly traps that stall so many brands.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

Buy Emily’s Books: “Handbag Designer 101” & “Savvy Suzanna’s Amazing Adventures in Handbags”

Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner

TikTok: / Handbagdesigner | Twitter: / Handbagdesigner

Fejezetek

1. Meet Ernest Moore, PR Expert (00:00:00)

2. Marketing vs. PR Strategies (00:03:13)

3. The Problem with Influencer Marketing (00:07:38)

4. Gifting Strategies for New Designers (00:11:52)

5. Getting Honest Feedback on Your Product (00:19:01)

6. Know Your Customer & Competition (00:27:40)

7. Closing Thoughts on Brand Success (00:35:24)