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MOMENTS 8: DIAGEO - Predicting Tomorrow’s Technology Trends: Global Head Of Digital Innovation
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Favourite MOMENTS are picked for you from the full GROWIN podcast episode. GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.
Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally
In these moments, we ask Benni to tell you his insights on tech trends and digital shifts. Working in the intersection of innovation and digital technology every single day, Benni shares what he’s seeing and talks about use cases with augmented reality, voice-based interfaces and ‘digital twins’ (a convergence of technologies that can mirror the physical world through digital which can help brands to test and validate a product before it even exists in the real world in the Product, Production and Performance phases).
Watch these MOMENTS on Youtube:https://youtu.be/uEqk0ACh3GY
Listen to the full EPISODE on YouTube: https://youtu.be/u0yYF456uDU
Watch GROWIN PODCAST & GROWIN LIVE episodes:
YouTube: https://www.youtube.com/user/mbaarena/videos
Across the web: https://linktr.ee/growinpodcast
BENNI LICKFETT: https://www.linkedin.com/in/bennilickfett/
ACCENTURE (SPONSOR):https://www.accenture.com
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