Creating the Feel of Your Business & Telling Your Story : Episode 4 : Chanelle Carlin

Grow My Officiant Business

In this episode, Chad interviews Chanelle Carlin about how to create the feel of your officiant business. You'll also hear Chanelle's story of succes.
About Chanelle

I am a lover of life and love. I have traveled the world, lived in Ireland, and now live in rural Okanogan County, Washington, USA with my family. Some of my favorite things are Christmas, orange kitties, dachshunds, traveling, hiking, time with my family, and enjoying a cup of coffee in the morning while the sun rises or a glass of wine in the evening watching the sunset. I also LOVE helping couples celebrate their love in their own, unique style and believe that life and love should be celebrated every minute! I'm often asked how I came to officiate weddings. It's a simple story, really, but not necessarily one most folks expect: When my mom passed away a few years ago, we struggled to find an officiant for her funeral service, even though, we know a number of ordained ministers. The funeral home gave us a name and that gentleman worked with us to celebrate my mom's life a few days later. Afterward, I was committed to making sure that no one else would have such a hard time finding someone to celebrate a loved one and I became an ordained minister...just in case.

Once ordained, weddings literally started coming to me. Initially, they were couples struggling to find an officiant. One couple told me their first officiant passed away and the second one sort of disappeared on them! They found me six weeks before their wedding. Another couple desperate for an officiant found me from across the state two days before their ceremony! I can honestly say I have never been happier in my work or felt more fulfilled. I have the honor of celebrating couples who are celebrating their love and commitment to one another.

• I type your name in Google and literally, everything is about you. What step can officiants take to start landing in front of more clients on Google and everywhere else?
  • It didn’t happen overnight. I used to type in my name and not see myself. I have Google My Business, and have built my own website, ChanelleCarlin.com. I am active on social media (Facebook, Facebook business, Instagram). I have videos and have tried to be consistent with online marketing. However, I think the biggest thing is, figuring out who I am. Who is my target audience, who do I like to work with, what do I love to do? These are the things that have made the biggest impact. I had to lose ego and be willing to learn from other people.
• ---LISTEN TO HEAR THE REST OF THE INTERVIEW

Chanelle's favorite tools:
1. Practice of Gratitude (Look at everything and be grateful for it)
2. CRM called TAVE.COM (allows me to concentrate on the small important things that can't be systematized by systematizing everything else
3. Personalized postcards to my clients
4. I'm on a list throughout the state with several county auditors for people who quickly need an officiant. FREE ADVERTISING :)
Chanelle's favorite quote:
To smile and love what I do.
Chanelle's favorite books:
1. The Science of Being Rich
2. Financial Intelligence of Entrepreneurs
3. The Audacity to be Queen
4. Gratitude 540
Reach Chanelle at :
chanellecarlin.com
https://www.facebook.com/chanelle.carlin
https://www.instagram.com/chanelle.carlin/

Support the Show.