GDP Ep17 - Re-branding for Growth
Manage episode 311377499 series 3115470
Re-branding is one of the ways brands try to showcase their changing direction and evolving story. It can also be a great Growth driver if done right. Piyush talks about the reasons of undergoing a rebranding excercise and helps you identify if your brand needs to undergo the process.
In this episode, the following is covered:
- What's rebranding and how can it help? - Proactive vs Reactive
- When to rebrand? Determine the catalyst
- How can rebranding help your brand grow?
- Learn to tell your brand story - All Marketers are Liars by Seth Godin
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