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Why Hype? with guest Michael F. Schein
Manage episode 309386630 series 2896922
A tartalmat a Marion Abrams biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Marion Abrams vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Why Hype? with guest Michael F. Schein
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"In a perfect world, the best work would attract the most attention on its own merits. Unfortunately, it doesn't work that way. Instead, the single most important factor that determines whether something becomes a phenomenon or a flop is arguably the least understood and ephemeral combination of manufactured drama, media manipulation, and behind the scenes maneuvering." says Michael F. Schein.
He has made a study of "HYPE" and how we can use these tactics and strategies to gain traction for our own products and ideas.
RESOURCES: The Hype Handbook https://amzn.to/3G6gxeo Hype Book List: https://www.hypereads.com/list https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein/ https://www.facebook.com/michael.schein.7 Author Website: michaelfschein.com Business website: microfamemedia.com Instagram: https://www.instagram.com/scheinm1/
Marion's Podcast Results Accelerator https://www.madmotion.com/grow-your-podcast.html Marion's Blog https://www.madmotion.com/blog Buy Grounded Content [FRIEND] stuff https://www.madmotion.com/groundedpodcast.html
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