Career Profile | Purpose Marketing | Jonathan Hanwit - thinkPARALLAX

Good Things Happening! W/ Derek Sabori by The Underswell

Jonathan Hanwit is the co-founder of thinkPARALLAX in Encinitas, California. He’s a surfer, a Dad and a CEO who is out to help businesses and brands have more than just an impact on their bottom line. thinkPARALLAX is a full-service brand and communications consultancy that works with clients to help them “rise on purpose.” Prior to founding thinkPARALLAX, Jonathan worked in marketing for a non-profit, but found social impact early in life and has continued to build on those roots. We had a great conversation that took on topics ranging from entrepreneurship, embedding purpose in your brand, finding the new norm, risk vs. reward, and more. If you’re interested in purpose-driven business, how brands can make an impact, leadership, culture change, CSR and the like, tune in and have a listen to some of the business cases that Jonathan shares. Resource links and topics we discussed: -Jonathan Hanwit - https://www.linkedin.com/in/jonathanhanwit/ -ThinkParallax - http://www.thinkparallax.com/ -Insight Outside Conference - https://ioretreat.com/ -Arctic Foam - http://arcticfoam.us/algae-technology/ -Sustainable Surf - http://sustainablesurf.org/ -Guy Kawasaki, The Art of Innovation, TEDxBerkeley- https://www.youtube.com/watch?v=Mtjatz9r-Vc -Patagonia’s Natural Rubber Wetsuit - https://www.patagonia.com/yulex-natural-rubber-wetsuits.html -Pushfins - https://pushfins.com/ -Firewire Surfboards - https://firewiresurfboards.com/ -Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model, by Ray Anderson - https://www.amazon.com/Mid-Course-Correction--Sustainable-Enterprise-Interface/dp/0964595354 -The ECOBOARD Project - http://www.sustainablesurf.org/ecoboard/