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The Power in Words: What is Conversion Copywriting and How to Use it to Leverage your Brand with Anna Bradshaw
Manage episode 347603939 series 2792654
A tartalmat a Georgiana Dearing biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Georgiana Dearing vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
As a good food brand, you need to emphasize the good in your brand. And when we say good, we don’t just mean the delicious, healthy, sustainable products you create. We also mean the good story behind your pursuit of success in the good food economy. It’s not enough for your story to travel word-of-mouth in your community. It’s essential to build your brand around your philosophy, and the best way for your mission to guide your brand is to put that story into writing.
This is where Anna Bradshaw’s job as a conversion copywriter comes in. Anna believes in the power of your story—the power your brand mission holds. All she needs is the right angle to frame a fitting choice of words and the online space to do so. Her job as a conversion copywriter helps brands like yours tell your story so you can make more sales online.
In this conversation, Anna shares the significance of copywriting for setting up our businesses for success.
Virginia Foodie Essentials:
- I like to blend the best practices for sales with the brand personality. - Anna Bradshaw
- You have to paint a clear picture with words and use the copy to reduce the perceived risk of buying something online…. We can use our copy to minimize that risk, to build trust right off the bat. - Anna Bradshaw
- We eat with our eyes first…. Words can’t save you if you have unappetizing-looking photos. - Anna Bradshaw
- In the end, it’s the same thing. It’s writing a message that someone wants to read and will take action based on that message. - Anna Bradshaw
- It’s really wonderful to have a vision of a lifestyle that fits into the core values you put into making your product. - Anna Bradshaw
- The best business relationships are always built on trust. - Anna Bradshaw
Key Points From This Episode:
- Conversion copywriting puts an emphasis on getting people to take action. These actions might be anything but not limited to the following: purchasing, subscribing to the email list, following on social media, sharing, etc.
- Anna Bradshaw approaches conversion optimization by trying to blend in best practices of persuasion tactics, information, and sales that fit the company’s brand vision. It’s working on balancing the fine lines of these approaches.
- For food brands, it is a must to establish an online presence, and this is where a [sales] copy takes a significant role.
- One thing to remember for food brands: Appetite appeal is a driving factor in food sales.
- Knowing your audience and your target market—the Streakers, Strollers, and Studiers. But the end goal is to make sure that they can spot the most critical messages right away from the copy, no matter what type of audience they are.
- Anna has worked on various brands, making her flexible and experienced as a copywriter. So far, she has written for the following: consumer-packed goods like beverages and food brands, skincare and beauty, apparel, jewelry, events, etc.
- Maximizing your business’ website is vital, especially carefully crafting your landing page, homepage, and about page.
- Aside from content, design, font and font size, colors, and pictures all factor in converting your audience’s clicks and making them valuable.
- Proof of sales, such as customer reviews, is very helpful in establishing a brand. Being covered in the local newspapers and news press mentions is equally essential.
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