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Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing
Manage episode 424388215 series 3523176
A tartalmat a Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing.
Welcome back to "Giraffes Don't Eat Steak".
In this episode, hosts Erica and Alex dive into the importance of measuring brand impact and tracking ROI in marketing activities. They discuss the challenges of measuring brand success and share examples like Mark Zuckerberg's image change.
They advise small business owners on the transition from personal branding to focusing on the broader brand for growth. Stay tuned for valuable insights and inspiring ideas for your business. Don't forget to leave a review and subscribe to our podcast for more marketing wisdom.
05:18 Celebrities impact branding; swapping them may matter.
08:10 Detective agency relies on my prominent role.
11:31 Transition from personal brand to business brand.
14:35 Transitioning from personal brand to delegation struggles.
18:03 Mark Zuckerberg transforms personal brand with style.
21:40 Marketers discuss challenges and strategies for brand measurement.
23:02 Social commentary and distractions overshadowing Facebook's focus.
26:17 Consider future business growth before making decisions.
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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