Grow Your Customer Base With Digital Accessibility with Nicole Nault

Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow

Discover how embracing digital accessibility can transform your business landscape with insights from web designer and certified digital accessibility specialist, Nicole Nault. Driven by her personal journey with visual impairment, Nicole transitioned from event management to crafting inclusive digital spaces, and she’s here to share her expertise. Learn why making your website accessible isn’t just a legal obligation but a strategic advantage. By implementing features like alternative text for images and closed captions for videos, businesses can not only enhance user experience but also tap into a wider audience, considering that one in five people have a disability.
The discussion doesn't stop at compliance; it’s about creating genuine connections with your audience. We delve into the legal frameworks such as the ADA and EAA and the necessity of adhering to the Web Content Accessibility Guidelines (WCAG). Nicole offers practical advice on leveraging tools like the Wave extension for auditing web pages, while cautioning against over-reliance on accessibility widgets. This episode is packed with actionable strategies to broaden your customer base and boost engagement by fostering a truly inclusive digital presence.
To learn more about my guest, Nicole Nault, visit her online at https://www.accessdesigns.net/accessibility-services
You can also connect with her on social media:
- Facebook: https://www.facebook.com/AccessDesignsLLC
- LinkedIn: https://www.linkedin.com/in/nicolenault/
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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners stay on the one clear path to generating more cash flow in their business. To learn more, visit us online at https://newlightfs.com/
Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/#rightfit
Interested in being on the show? Complete this form: https://newlightfs.com/#podcast-speaker

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Fejezetek

1. Digital Accessibility (00:00:00)

2. Digital Accessibility Compliance and Benefits (00:12:19)

3. Web Accessibility Tools and Tips (00:20:44)