The Three C’s of Marketing Success with Teresa Low

Getting to Aha! with Darshan Mehta

In this episode of Getting to Aha!, host Darshan Mehta speaks with Teresa Low, a seasoned CMO with over two decades of experience at Hershey and Beam Suntory. Teresa reveals her “Three C’s Framework” for marketing success: Curiosity, Courage, and Conviction, while sharing practical strategies for revitalizing tired brands into market leaders. She discusses the importance of consumer insights, the role of empathy in brand relationships, and how to balance AI tools with human creativity to drive breakthrough marketing growth.
Teresa Low is a seasoned CMO, growth strategist, and executive coach with over 25 years of experience leading Fortune 500, PE-backed, and founder-led companies. Currently Founder, Executive Coach, Brand and Marketing Consultant at Teresa Low Consulting. She has revitalized iconic brands like York, Courvoisier, and ACME through her blend of data-driven insights and creative storytelling. Passionate about transformation, Teresa helps brands scale without losing their essence and coaches high-achieving women to lead with clarity, confidence, and authenticity, consistently unlocking breakthrough growth and lasting impact.
KEY TAKEAWAYS
👉 The Power of Active Listening in Marketing Success: Teresa shows how true consumer connections start with listening, not broadcasting. By approaching relationships like just like dating, and building trust through dialogue, brands can foster authentic engagement. CMOs should prioritise two-way conversations, replacing one-way messages with collaborative consumer interactions that drive loyalty.
👉 Turning Data into Human Truths: Teresa explains how meaningful insights come from connecting patterns across data points to reveal emotional drivers. Her “You Want What We’re Smoking” campaign grew from observing consumer joy in shared experiences. Marketers should look beyond numbers to uncover the deeper feelings that shape behavior.
👉 The Three-Step Framework for Revitalisation: Teresa shares her process: protect brand equity, assess consumer perception, then align with market dynamics. Success comes from balancing authenticity with evolution. CMOs must avoid surface changes and instead reshape brands around what matters most to both consumers and business goals.
👉 The Three C’s of Marketing Leadership: Teresa highlights Curiosity, Courage, and Conviction as keys to breakthrough innovation. Curiosity sparks fresh ideas, courage drives bold moves, and conviction ensures follow-through despite setbacks. Leaders who embrace these traits can transform brands, inspire teams, and navigate uncertainty with confidence.
Listen Now!
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Teresa Low on LinkedIn - https://www.linkedin.com/in/teresalow/
Teresa Low Consulting Website - https://www.tx4consulting.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

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