[Greatest Hits] Differentiation and Authenticity in Marketing with Alex Montas

Getting to Aha! with Darshan Mehta

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, then Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure.
Alex Montas is an executive marketing leader who drives growth for Fortune 50 companies and startups. At BENlabs, he led marketing, built infrastructure, rebranded the company, and boosted lead generation. At Bloomberg Media, he cut paid media costs by 400% and scaled its subscription business from $1M to $100M. At TubeBuddy, he drove a 30% revenue increase in six months. A former Verizon marketing leader and award-winning strategist, Alex thrives at the intersection of data, creativity, and leadership.
KEY TAKEAWAYS
👉 Build meaningful connections. Your ability to connect with someone will be what they remember, not the sales pitch.
👉 Always differentiate. You have to stand out from the rest of the crowd, and the best way to do this is to simply be yourself.
👉 When life gives you lemons, make lemonade. Making the best out of a situation is not just a rule for marketing; it’s a rule for life.
👉 Understand your audience. Insights are everything when it comes to marketing: you need to make data-driven decisions based on who you’re selling to. Success will follow.
👉 AI is the future of marketing. This groundbreaking technology allows us to do things faster and more efficiently, and it’s only just getting started. AI has the potential to revolutionize selling.
👉 Being human is a strategy for success. As machines can do more and more jobs, it’s up to you to do the things they can’t. Make connections. Be empathetic. Be interested.
👉 Find a niche. In any organization, there will be a small project that you can work on. If you can join a small division and cultivate success, then bigger roles will follow.
👉 Insights are everything. If you have complex data on who your customers are, what appeals to them, and what doesn’t appeal to them, then you’re halfway to understanding how to make products that will make their lives better.
Listen Now!
Fame Host - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Alex Montas on LinkedIn - https://www.linkedin.com/in/almontas/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

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