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Episode 132 How to build a marketing strategy for your group course
Manage episode 424017969 series 2969684
After last week's discussion on why traditional language courses might be outdated (if you missed it - here’s the episode:Why traditional language courses don’t work anymore), this week we're diving into something more practical—how to build an effective marketing strategy for your group course.
In this episode, we cover:
- Proof of Concept: Starting with one-to-one classes to better understand your target audience's needs and validate your course idea before transitioning to group courses.
- Validating Your Course Idea: Creating minimal viable offers, such as workshops or beta versions of your course, to gather feedback and refine your course and marketing.
- Nurturing Phase: Attracting potential students with specific content – nurturing them by addressing their problems, needs and aspirations.
- Launching and Selling: The importance of a well-prepared marketing campaign and launch plan to ensure the success of your course.
Ready to finally scale your business with a group program? You’ll be happy to find out that my Language Course Worth Gold challenge is back! It;s completely free to attend and starts on the 1st July! Sign up here.
158 epizódok
Manage episode 424017969 series 2969684
After last week's discussion on why traditional language courses might be outdated (if you missed it - here’s the episode:Why traditional language courses don’t work anymore), this week we're diving into something more practical—how to build an effective marketing strategy for your group course.
In this episode, we cover:
- Proof of Concept: Starting with one-to-one classes to better understand your target audience's needs and validate your course idea before transitioning to group courses.
- Validating Your Course Idea: Creating minimal viable offers, such as workshops or beta versions of your course, to gather feedback and refine your course and marketing.
- Nurturing Phase: Attracting potential students with specific content – nurturing them by addressing their problems, needs and aspirations.
- Launching and Selling: The importance of a well-prepared marketing campaign and launch plan to ensure the success of your course.
Ready to finally scale your business with a group program? You’ll be happy to find out that my Language Course Worth Gold challenge is back! It;s completely free to attend and starts on the 1st July! Sign up here.
158 epizódok
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