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Tackling the Big Issues in RevOps: A Discussion on Attribution, Lead Management, and More
Manage episode 399528910 series 3124493
A tartalmat a Jennifer Shore and Unreal Digital Group biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jennifer Shore and Unreal Digital Group vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Every decision can be the difference between profit and loss. That’s why the field of Revenue Operations (RevOps) stands as a critical pillar for sustainable growth in modern businesses. As companies strive to streamline their operations and maximize revenue, they encounter intricate challenges requiring sophisticated solutions.
During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Ellie Cary, Unreal Digital’s Global Head of RevOps, to unravel the complexities of this vital business function. Key talking points include:
- How Marketing and RevOps teams are evolving to support core functions and needs, focusing on unified direction, processes, and strategies.
- The importance of understanding the customer journey and breaking it down into manageable steps to achieve goals.
- The need for scalable attribution frameworks and data tie-ins to accounts, partners, and contacts.
- How RevOps teams must adapt to changing policies and leverage AI to build logic and track high-intent data.
RELATED LINKS
- Follow Ellie here!
- Learn more about Unreal Digital.
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