EPISODE 47 - Personalized Marketing Build Authentic Connections

Get More At Bats Podcast

About the Hosts:

Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

About the Guest(s):

Murray Pearce is the Managing Director of Bright Cyber, a cybersecurity partner based in London, UK. With a background in sales and marketing, Murray brings a wealth of experience navigating the evolving landscape of account-based and account-based sales.

Summary:

In this episode of the Get More At Bat podcast, host Jamie Shanks and guest Murray Pearce delve into the challenges of cutting through the noise in a world saturated with content. They explore the importance of personalization, avoiding industry jargon, and the power of engaging with customers on a human level. The conversation highlights the need for senior leadership to remain customer-facing and actively participate in social selling efforts, ultimately enhancing relationships and driving business growth.

Key Takeaways:

• Personalization and simplicity are key to cutting through content overload.
• Use plain language and avoid industry jargon to connect with customers effectively.
• Senior leadership involvement in content creation can foster better customer relationships.
• Social selling provides a valuable opportunity to engage with customers on a personal level.
• Consistent and persistent efforts in social selling can yield significant results for businesses.

Connect with Jamie and Murray Pearce

• Jamie Shanks: https://www.linkedin.com/in/jamestshanks/
• Murray Pearce: https://www.linkedin.com/in/murraypearce/

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