Discussing Generational Tire Shops With Randy O'Connor, Bobby Gillespie, Kyle Moore and Kayla Heiar

Gain Traction

Randy O'Connor, Owner of Dealer to Dealer Development Group, is a strategic specialist known for his prowess in analyzing and enhancing processes. With a track record spanning roles at Colony Tire, American Tire Distributors-Tire Pros, DSP20 Group, and Big Brand Tire and Service, Randy brings a wealth of experience to the table. He leverages his expertise to empower independent businesses in the tire and auto service industry, guiding them toward long-term success and excellence as best-in-class operators.

Bobby Gillespie carries on his family's long-standing tradition as the current manager of Gillespie Tire and Automotive Service in Prattville, Alabama. After his father became the city's mayor in 2011, Bobby stepped up to lead the family business, drawing on his diverse responsibilities to steer the team toward continued success and growth. As a third-generation manager, Bobby has proven adept at upholding his family's legacy while adapting to new challenges in the local tire and automotive industry.

Kyle Moore is the Owner and Regional Manager of Moore Tires, a tire and automotive chain with six locations in Illinois. He oversees multiple stores while working alongside his sister Kayla, who is his business partner. Kyle takes immense pride in his family's business, which was started by his parents in 1991 — he is driven to continue its growth and success in the future.

Kayla Heiar, Chief Administrative Officer at Moore Tires, has been an integral part of the family business since her early years, taking pride in its growth from a two-bay pole barn to a six-store operation. Her biggest accomplishment has been leading the company through a successful total software change after over 20 years on the same systems, showcasing her exceptional planning and organizational skills.

In this episode…

Transitioning leadership from one generation to the next within a family-run tire business often leads to conflicts and resistance, as the founders may have a tight grip on the company they built from the ground up. How can generational businesses navigate this transition smoothly?

According to Randy O’Connor from Dealer to Dealer Development Group, Bobby Gillespie from Gillespie Tire and Automotive Service, and Kyle Moore and Kayla Heiar from Moore Tires, it’s important to lean on open communication, mutual respect, and an understanding of each other's perspectives. The younger generation must approach change with diplomacy and recognize that their fresh ideas, while valuable, should complement the legacy and wisdom of their predecessors. Conversely, the founders must be willing to let go, trust their successors, and embrace adaptability to foster growth and evolution within the company. Striking this balance through effective dialogue and a willingness to compromise on both sides is crucial for a seamless generational shift in leadership.

On this episode of Gain Traction, Randy, Bobby, Kyle, and Kayla join host Mike Edge to discuss their experience with generational tire shops. Key lessons include navigating the transition between generations through open communication and respect, embracing fresh ideas while honoring the legacy, building trust and earning respect from employees and customers, upholding core values across generations, and seeking guidance from industry groups and mentors.

Here’s a glimpse of what you’ll learn:

• [7:56] Strategies for rebuilding and persevering through major business setbacks like fires or other disasters
• [10:25] How to navigate the challenge of transitioning leadership and decision-making from the founding generation
• [13:03] How to build and leverage a strong team of experts as the business grows
• [15:18] How to balance the founder's experience with the need for modernization to drive growth
• [26:48] Effective ways to motivate and lead employees, setting the right tone and company culture
• [27:26] Learning from others’ mistakes to avoid them in your own business
• [29:42] The impact of maintaining a positive attitude as a leader has on employees and customers
• [29:56] The importance of integrity and making decisions based on what is right for all stakeholders
• [31:38] Strategies for gaining trust and respect from employees and customers when taking over a family business

Resources mentioned in this episode:

• Randy O’Connor on LinkedIn
• Bobby Gillespie: 40 Under 40
• Kayla Heiar on LinkedIn
• Kyle Moore interview
• Dealer to Dealer Development Group
• Gillespie Tire and Automotive Service
• Moore Tires
• Kayla Heiar interview
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email [e-mail] to learn more.