Ep 218 - The Road To Less Stupid

Freedom Through Passive Income

The book that we are going to share today is called The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham. We have been in the operator's box for a long time but now we want to be in the owner’s box. We want to start getting wiser about everything that we do and far more intentional than just going fast. We've found great success in going fast and keeping things simple. And we've been very fortunate to be surrounded by incredible people that joined us helping lead this team now. So we’re always constantly trying to get better and this book has been really impactful.

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One key takeaway the author writes is that he puts aside 60 minutes for thinking time each morning and is prepared with questions. He marks each with dots and as he thinks about each and answers them he again marks them with a bullet point. He then uses an additional bullet point that reminds him to think of a new answer to the posed question. He continues this process for all his questions because he always wants to be for another solution.

The key to true creative thinking is what the author calls the third third. He wrote that better ideas tend to emerge during this thinking time. If we divide our thinking time into thirds, the first third of ideas on any given day are typically the obvious ones. The second third are variations on the first third, but the last third tend to be the more robust and frequently are where the juice or unique ideas are found. He shares the story that first ideas are mostly obvious. But golden ideas are those that spring from answering the questions you create from your original answer. Your first answer may be the genesis to a great idea it is frequently just the start and the springboard to better answers. The third third is frequently where you find the gold.

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