Golf Operations & Marketing: The Importance of a Ranger

Find the Green : A Guide to Golf Management

Happy Tuesday! This podcast focuses on the importance of a ranger/players assistant and the impact they can make on your top line revenue. We go into depth on 5 things that happen when a staff member is present on the golf course and can show a true commitment to the customers time and enjoyment of the round. In addition, I discuss the importance of a Golf Pro Loop for the facility and the golf pro personally. Building relationships with your guests is the fastest way to create loyalty and commitment to your facility. By having a staff member interact with them on the course it shows customers that you want to grow that relationship. A small joke or an answered question can be the difference between a one time player and a frequent guest. As always, please send me a comment or question to [e-mail] or a DM on Twitter @jrockgolf. This is a great weekend for golf with the Open playing so early in the day. It opens up the afternoon to play, so make sure you do!