Gen X – Generation Zen

Financial Futures

As the first generation whose parents often both held jobs outside the home, members of Generation X are known for having a healthy distrust of authority and for doing things their own way. Gen-Xers tend to be ambivalent about entrusting their money with digital payment technologies, but that doesn’t mean they’re tech-averse.

In this episode, host Erin Dangler and fellow Gen-Xer Jason Pavona, senior vice president and general manager of global e-commerce at FIS, hash out why their generation prizes independence and security, still clings to their credit cards, and remains loyal to trusted brands.

FIS’s Jason Pavona shares the Gen-X perspective as we continue to explore trends in how different generations like to shop and pay. Topics include:

• How brands can connect with this supposedly “marketing-resistant” generation
• Why Gen-X’s has been slow to adopt digital payments, and how to win their confidence around security issues
• What Gen-X’s extensive use of social media means for future payment trends
• Why they love their credit cards
• How to design rewards programs to attract Gen X customers