The Mom Project - Connecting moms with flexible work

Female Founders & Funders

In this interview, Elaine speaks with Allison Robinson, founder and CEO of The Mom Project. After having her son Asher in 2015, Allison identified how universally challenging it can be for American mothers to juggle the demands of motherhood with a full-time career and decided to tackle the issue on a national scale. Prior to founding The Mom Project, Allison spent 8 years at Procter and Gamble working on go to market strategies for leading household brands with a special focus on moms during her tenure on the Pampers brand.

As CEO, Allison is responsible for delivering on the company's mission of building a better workplace for women while supporting our customers through innovative talent solutions that help them attract and retain the diversity of backgrounds and perspectives they need to propel their businesses forward.

They discuss:

• The demands of starting a company and balancing family, mental health and other responsibilities
• The macro trends around diversity & inclusion and remote / distributed work
• Building up the supply and demand sides of a marketplace
• What it feels like to get your first customer
• Whether Allison sees a world where an equal number of men drop out of the workforce to care for children
• The best piece of advice she's been given in her career or life

Female Founders & Funders is created and produced by Elaine Zelby, investor at SignalFire. To get in contact, reach out on twitter @ezelby or visit www.signalfire.com. If you're an early stage entrepreneur, we'd love to hear from you!

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