Ep. 262 How Qualtrics Is Powering Better UX Across Federal Websites

Federal Tech Podcast: for innovators, entrepreneurs, and CEOs who want to increase reach and improve brand awareness

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Today, we discuss the importance of user experience for federal websites with guests Amanda Chavez and Rishi Vajpayee from Qualtrics.

The expansion covers topics such as cost savings, automation, and the impact of unstructured data on how websites provide information.

COST SAVINGS

Older systems in the federal government may have been designed to optimize for one function. When new administrations are elected, it is possible that alterations can be made, and the existing system can lead to inefficiency and slow data utilization.

During the interview, Amanda Chavez details how a company like Qualtrics can help federal leaders understand friction points. This is especially effective when making a transition to the cloud.

Bottlenecks are identified, and the remedy is provided, enabling the complete flexibility of the cloud to be leveraged.

AUTOMATION

Federal agencies are encouraged to do more with less. Automation can provide the solution to this challenge. Frequently, self-service channels can provide information to citizens faster and more reliably than a traditional human in a call center can.

UNSTRUCTURED DATA

Rishi Vajpayee discusses some of the weaknesses in how surveys about web experience have been conducted. He notes that unstructured data, such as text, email, and feedback, provides a much richer and deeper understanding of how to enhance a website's effectiveness.

Qualtrics' upcoming federal summit in August aims to address these issues and improve service delivery. The Qualtrics Federal Summit event in August 2025 will discuss improving the federal website.