18: The Art of Leaving your Ads Alone

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Summary

Chapters
00:00 The Importance of Patience in Advertising
02:36 Understanding AI's Role in Ad Performance
05:09 Making Changes: The One Thing Rule
06:08 New Chapter
06:12 New Chapter 2
06:15 New Chapter 3
06:20 New Chapter 4
06:24 New Chapter 5
In this episode, Stacy Covitz discusses the importance of patience when running Facebook ads. She emphasizes that advertisers should resist the urge to constantly check and tweak their ads, suggesting a waiting period of three to five days to allow the algorithm to optimize performance. Stacy shares insights from her experience, highlighting that sometimes leaving an ad alone can lead to better results. She also advises on making changes to ads, recommending that only one element should be altered at a time to effectively test its impact.
Takeaways
Leave your ad alone to see better results.
It takes time for the algorithm to learn.
Wait at least three days before checking ad performance.
Constantly checking ads can lead to unnecessary changes.
Sometimes, doing nothing can yield the best results.
If changes are necessary, only change one element at a time.
Focus on the creative aspect when making changes.
Patience is key in digital advertising.
Understanding metrics is crucial for ad success.
Trust the algorithm to find your audience.

Sound Bites
"Leave your ad alone."
"Let it work its magic."
"Change only one thing."
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